A year long Festival

We helped the most important Film Festival in Switzerland to evolve its digital experience and the ways of interaction offered to the public, with a digital-first approach.

The beginning of 2020 made it clear that the 73rd edition of the Festival, in its traditional form, was at risk. However, the pandemic has accelerated a process for the definition of its long-term strategy that was actually already underway, with the aim of safeguarding its continuity and relevance on the international scene.

Locarno Film Festival was able to turn the challenge imposed by Covid-19 into an opportunity for improvement, evolving not only the digital experience of its touchpoints, but also its offering and the methods of interaction with the public.

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